For a month or so now we're hearing how big corporations that came to second life cannot get their way in it. Now the Forbes reports that
avatars enjoy having sex and playing pranks instead of getting warm fuzzy feelings about real life brands.
They are kidding, right? This cannot be. Someone's actually surprised and disappointed that people enjoy sex (even virtual) more than being targets of bad marketing campaigns? And, they are not ashamed to show their stupidity in public?
Some marketers are disappointed that there aren't as many people cruising the site as they'd expected.
I can understand that. But, doesn't that mean that they are boring? Hey, second life is not a TV! You cannot go with stupid advertisement and expect that everybody will come to see it just because you are big corporation. What is the saddest thing about this is that they don't see their own mistake in this.
Virtual worlds are interactive. That means corporations not only have opportunity to interact with customers, they are obliged to. About month ago there was a report about wine companies having similar problems. Just imagine how beautiful sim can be made about the topic. Little village with the vineyard, where you can talk to the old man who knows all the legends and old stories and who can tell you all the knowledge about wines…. place where you can spot a Bacchus from time to time, place to get some lindens by squeezing the wine the old way, by your feet. And if you search a bit you can be lucky enough to find couple of blue and pink balls in the cellar, after all, all that wine have an effect on you and that lovely avatar you've just met.
In her new post, Gwyneth Llewelyn discuss how it is hard these days to get some lindens in the world which affects the economy of the world.
Obviously a mostly jobless economy, where the overwhelming majority of all residents is unemployed, is impossible to control just with stipends. Artificially creating jobs (and that’s what camping chairs and dancing pads are… but they’re sponsored by business owners, not the “Second Life Government”) is a possible alternative.
I don't see why corporations are not using the opportunity. It is not camping, camping is boring and it really do nothing except raising traffic numbers. Give those people something to do there for the lindens you will give them. Greeters, support and all the people who can talk with potential customers can be interesting and motivating part-time jobs in appealing environment. And they can do a lot for your empty boring sims.
Yes, it may raise your expenses. But, this is not a TV. It is much better than a TV. And, my attention is not cheap. Sorry guys, you'll have to go over your marketing schoolbooks. This way, it sounds like in darkfoxx' comment in SL Herald
"Hey guys can I play with you in your sandbox?"
"No, your toys are lame"
*pout* "well…YOUR SANDBOX SUCKS ANYWAY!!
Leave a Reply