I stole the title from Beg, Borrow or Steal? What can brands do in virtual worlds? a nice analysis of company's behavior in the virtual worlds.  So, let's see what those three approaches are. (more…)

As you noticed I missed the CSI:NY in Second Life hype. To be honest I have never seen a single episode of CSI, though I am planning to watch this one… one day… probably. This one is not much about SCI as much about marketing in this strange new world. As NWN writes

dozens of Resident entrepreneurs to add "CSI" to their location description, so that anyone searching for SL areas related to the show see theirs, too.  (And presumably, teleport to them, mistakenly thinking they're locales part of the "CSI:NY Virtual Experience".) In fact, there's now so much gaming of CSI as a search term, the official CBS-sponsored sites are not even among the top ten search results.

I guess that exploiting the holes in the second life's search tool is one of the most popular in-world games. (more…)

For a month or so now we're hearing how big corporations that came to second life cannot get their way in it. Now the Forbes reports that

avatars enjoy having sex and playing pranks instead of getting warm fuzzy feelings about real life brands.

They are kidding, right? This cannot be. Someone's actually surprised and disappointed that people enjoy sex (even virtual) more than being targets of bad marketing campaigns? And, they are not ashamed to show their stupidity in public?

(more…)